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COLOR KIDS is a Danish brand specializing in functional and colorful clothing for active children. It is popular for its high-quality materials, water resistance, and cheerful designs that children love.
COLOR KIDS
The Color Kids brand comes from northern Denmark (the town of Brønderslev) and was founded in 1997. Its mission is to create functional, durable, yet colorful children’s clothing for children aged 6 months to 12 years who love spending time outdoors regardless of the weather.
Inspired by the harsh Nordic climate (wind, rain, cold), the materials offer high water resistance and breathability, and are often made largely from recycled materials—such as PET bottles. The combination of modern, fun designs with reflective elements, taped seams, and high-quality zippers makes Color Kids a popular choice for active outdoor play and sports.
- Target group: children aged 6 months to 12 years
- Design and Materials: playful colors, recycled fabrics, a membrane with a high water column, excellent breathability
- Functional features: taped seams, reflective elements, resistance to extreme wear and tear
- Sustainability: More than 70% of the collection is made from recycled materials (e.g., PET bottles)
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