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100%

"If you don't give it 100%, you will regret it!" This is the motto of a now iconic American brand with a history dating back to 1982.

The original focus on motocross equipment was gradually extended to the cycling sector. Downhill, BMX, cross-country and finally road cycling. Goggles, helmets, gloves, protective clothing equipment - this is the 100% portfolio.

Team 100% is packed with the most famous names in the sport. At the forefront are Peter Sagan and the Bora - Hansgrohe team, two-time cyclocross world champion and rising road star Mathieu Van Der Poel, Fernando Gaviria, Brook Macdonald, Martin Maes and others.

Bottom line, top of their field.