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Growing up in California surfing, skating, and snowboarding, Anthony Sinyard was always puzzled as to why cycling gear/clothing was so boring. Surf brands of the 80's such as T&C Surf, Quiksilver and Santa Cruz actually used bright colors.

As a UCI pro, Anthony searched far and wide for a bike brand that emulated the captivating swing of his favorite surf/skate brands, and after coming up empty, the idea of creating his own brand was born. A brand that combined high performance and lively style, he called SUPACAZ.