Under Armour Loudon

The Loudon Under Armour series is an urban collection that understands that athletic wear doesn’t have to mean a loss of style. Modern cuts and quality materials combine to create pieces that you’ll feel comfortable wearing in any environment. Functionality is still present – it’s just not immediately obvious. Loudon is for those who want an athletic style without the overt athletic look.

Loudon is chosen by urban enthusiasts and those who value both style and functionality. With Loudon, you’ll be ready for anything – from a day at the office to an evening out. This is a collection for those who understand that style and functionality don’t have to be at odds – they can be allies.