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Timberland's mission is to equip people to change the world for the better. It does this by creating outstanding products and striving to make a difference in the communities where we live and work. This philosophy is demonstrated in all aspects of the company, from products to employee involvement in communities.

Going out in any weather was a problem Timberland was born to solve.

In 1973, the original Timberland waterproof boots were invented.They were rugged, well-made and, thanks to an innovative injection moulding technique that was new to the footwear industry, they withstood the elements. These premium "yellow" boots set new standards for waterproofing in the footwear industry. They were equally popular with outdoor enthusiasts who needed protection in all conditions, professional workers who needed rugged reliable gear, and many others who simply wanted great looking boots. These boots defined our brand. They were so groundbreaking that we renamed the entire company in 1978.