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Incognito® was created because the founders experienced first-hand the disadvantages of using synthetic repellents. One of them contracted malaria and subsequently dengue fever within a year (in Thailand and India) while using deet and taking anti-malaria medication.

The other, meanwhile, was on holiday on a trip to South America, using Deet and natural repellent. Subsequently, he found that he did not want to use Deet because there were no water treatment facilities in the middle of the Amazon where he was staying and it was so incredibly beautiful that it seemed wrong to use such a toxic substance. But the natural repellent he was using didn't work that well.

Patricia and Howard then co-founded incognito®; a natural insect repellent that worked and whose ethos was to do no harm to the user or the environment. Incognito® that makes you invisible to mosquitoes.