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O'Neill, a surf and lifestyle brand, was founded in 1952 by a young enthusiast named Jack O'Neill, when he put his passion for surfing into the development of clothing. Soon after, he opened his first store in the garage of his home in Santa Cruz, California.

O'Neill's vision is to continually innovate products, fits and technology that goes hand in hand with the evolution of the sport. Innovation is what keeps O'Neill moving forward. The development of the first surfing wetsuit, the invention of the board leash, the launch of the world's first seamless board shorts and the pioneering fusion of electronics and sportswear (O'Neill H-Division) are living proof of this.

O'Neill is a brand with a global reach. With a rich 50-year history and a legacy of surf and snowboard culture, O'Neill will always strive to strengthen its position as a leading board brand.